DESIGN TASK
The startup was in a planning phase and had the goal of launching a beta app asap, to generate tracking that would secure funding for the development of the final product. I joined Flashquad in this early stage, and my task was to provide an interactive prototype for this reduced beta version with the core functionalities.
APP'S FUNCTIONALITIES
Meet People
Explore new passions, connect with communities tailored to your mood. Make memories around your personal interests
Save Moments
Capture moments and share with friends. Create lasting memories and true connections
Keep Contact
Find or create a Squad. Stay connected and keep the moments alive
WORK PROCESS
This project was also specially challenging due to the tight deadlines for each project phase. I worked in parallel with the development team, which meant that even small design changes had a significant impact on timelines and required substantial effort to be implemented.
My work started with research, a competitor’s analysis prior to the UX conceptualization of our app.
Flashquad relocated to the US, where it is now launching the app. Although the interface design has now been updated, the current beta version is based on my UX/UI concept and remains heavily based on my original prototype.
This was more difficult than expected, since the scope of the project was unclear due to limitations on resources, undefined goals and the lack of prioritization of the features, what led to frequent changes in decisions to the core product that required prototype adjustments.
CHALLENGES
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UX Conceptualization from scratch
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Undefined functionalities and goals
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Limited resources and time
OUTCOME
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500 hours of design for the interface
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Functional prototype
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Concept and design basis for app and brand
FINAL DESIGN
Home (Map)
Squad Detail
Flash Moments
Squad Chat