VOLKSWAGEN ID. UNYX
COMPANY
Volkswagen Future Center Europe
TIMEFRAME
Dec 2022 - Feb 2024 · 1 year 3 months
LOCATION
Potsdam, Germany
MY ROLE
UX + UI Design, Prototyping, Design Iterations, UI Library Consistency, Testing
PROJECT
In 2024 Volkswagen released a car model in China, the ID.Unyx. The project was based on the touch screens for this car, which has an important focus on human-machine interface (HMI) and relies on an AI-powered 3D avatar customizable on its appearance and voice in the aim of giving it an advantage on the market and adjusting to the trends and desires of its public.
UX/UI
in-house
car touch screen
testing
Sketch
team work
DESIGN TASK & TEAM
We were a reduced creative team of based in Germany, working simultaneously with other companies and making joint decisions to modernize the interface while preserving the brand’s essence and existing design language.
The team leader and the secondary lead maintained direct communication with the client and the collaborating designers. There were 3 senior UX designers as well, highly experienced in interface design and proficient in prototyping tools. Additionally, there were few junior designers, including myself, who continuously learned and grew within the team.
My role specifically involved redesigning elements to align with the new visual direction we were developing. This included refining existing components, creating improved versions, and introducing innovations on our hero screens. Beyond optimizing interfaces, I was also responsible for testing prototypes on the seating bucks available at the center.
CHALLENGES
Foreign project in Asian market
OUTCOME
Fully functional prototype
Cross-company project
Testing limitations
Component Library Consistency
Navigation & Call flows
Spellers redesign
Search system
Long decision processes
Dual speller
“Unyx" technically and visually tailored to the lifestyle of young customers in China's metropolises (…) where prospective customers can experience the vehicle using modern technologies such as virtual and augmented reality."
- Stephan Wagner for Motor1
July 2024
WORK PROCESS
Typically, each team member would focus on a specific section to ensure full attention to detail. However, maintaining and updating the Component Library, Style Guides, and Design Sheets was a shared responsibility for which constant communication was required at all times. Once presented our tasks, internal feedback was provided. If the proposals were accepted, they would be escalated to the Design board for additional feedback prior final submission. If further iterations were required, I would refine the design and restart the review process.
As my full time responsibility was to ensure that the style guide and component sheets were kept updated, along with the Team's Libraries. On my daily workflow I was assigned to various sections of the project, with particular focus on tasks for the Navigation and Calling System, and the Search flow. Another of my foundamental contribution to the team was testing the prototypes, which I did in the design bucks.
FINAL DESIGN
